A newly enhanced Channel brand from Bayer will simplify the seed buying experience in 2025. The best elements of the company’s regional brands will be shifted to the Channel brand.
Ten brand names will be phased out following the 2024 growing season: Jung Seed Genetics, Kruger Seeds, Stone Seed Group, Fontenelle Hybrids, Stewart Seeds, Lewis Hybrids, Hubner Seed, Gold Country Seed, and Specialty Hybrids. Moving forward, the broadened Channel portfolio of products will include legacy regional brand and Channel products. DeKalb and Asgrow brands will not be impacted.
The centralized approach will allow Bayer customers access to new technologies quicker than the current model. While regional names will be gone, regional support will continue under the Channel brand.
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