Governor Kim Reynolds has unveiled a new logo and slogan for the state of Iowa.Â
She’s calling it a “brand mark.” The logo features IOWA in big blue capital letters, with the O is filled in with yellow to depict the sun, green to signify the landscape and a white winding road. Three words — FREEDOM TO FLOURISH — are printed below.
Last fall, the state hired FleishmanHillard, a public relations agency based in Kansas City, to work on a unified state brand.
The new logo and “FREEDOM TO FLOURISH” slogan soon will be seen on road signs that welcome motorists as they drive into Iowa from neighboring states.Â
The previous logo used on signs along Iowa’s border crossings was unveiled at the 1999 Iowa State Fair by Governor Tom Vilsack.
story courtesy of Radio Iowa
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