Iowa Cattle Producer Says Asian Trade Trip Showed Promise

An eastern Iowa beef producer was part of an Iowa trade delegation that recently traveled to China and Japan to meet with packers and retailers. Jenni Peters, a member of the Iowa Beef Industry Council from Bellevue, says there’s interest in Iowa beef products in both countries, particularly in China, which has not yet reopened its borders to beef from the U-S.

“China is very receptive to Iowa beef as well as American beef,” Peters says. “They are extremely anxious for the borders to open and hopefully, cross our fingers, that will be close at hand.”

The main concern China has is with food safety and security. While the common perception is that China is backwards in terms of social progress, she says women there are gaining ground and it could impact the sale of U-S products.

“The wives are currently working more in China so convenience is thought of, just like it is here in America,” Peters says. “They want to produce a good, nutritious meal for their family but they also want to have time to enjoy their family at night.”

Peters was joined on the trip by Iowa Agriculture Secretary Bill Northey, and representatives of the Iowa Pork Producers Association, Iowa Corn Promotion Board and U.S. Meat Export Federation. Partial funding for the trade mission was provided by the $1-per-head beef checkoff.

(Story courtesy of Radio Iowa)