Finery Hosting Grand Opening at New Manchester Store

Finery is holding its Grand Opening in Manchester this weekend.

The women’s clothing store opened last month downtown in the former Kevin McCusker Photography building on South Franklin Street. Finery is owned and operated by Natalie Mormann, a Maquoketa Valley grad who lives in the Manchester area.

Mormann first purchased a bridal store in Waterloo twelve years ago. After adding women’s clothing to her shop and a mobile fashion truck that travels the area, she has now extended her business to Manchester.

Finery’s new Manchester location has been the perfect fit, with the dressing rooms still in place from when the Mode-O-Day fashion store was located there years ago. In addition to their storefront, Finery also offers clothing online at

And Finery has been a hit with shoppers in its first few weeks.

Finery’s Grand Opening is going on through Saturday, with treats, new arrivals and special deals.


(photo courtesy of Finery)